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The stickers, GIFs, QR codes, live commenting, and direct messaging used by the likes of Faceboook, Twitter and LinkedIn were copied from WeChat, Weibo and Bilibili.Ĭountless media entrepreneurs have set up WOAs since they were launched in August 2013. People might have a general idea that some aspects of US-based social media have been reproduced by Mandarin language services (such as WeChat’s Instagram-copying “Moments” product) but the copying goes both ways. In our research, we have shown it’s very common for features and interface elements to move between English and Mandarin digital media. If Facebook’s Australian news embargo continues, we think something like the WeChat model might develop here. These are known as WeChat Official Accounts (WOAs), and are roughly equivalent to “blue tick” accounts on other platforms such as Twitter. Because of this, entire news organisations have set up inside the platform. But WeChat is an even more pervasive platform, combining its own set of built-in tools, payment services and communications networks with a range of optional apps and utilities from messaging services to games and more. WeChat is as privately owned as a company can be in China, and is often described as the Chinese Facebook. While the PRC and Australia have very different political systems, this shouldn’t stop us paying attention to their similarities. It’s also used by many people around the world, including in Australia. WeChat is the major social media platform in the People’s Republic of China. And that might suit Facebook quite well - if not the public. But if the current situation continues, it may leave Facebook operating much more like the Chinese platform WeChat, where news is ruled by platform-specific content houses cranking out huge volumes of low-quality articles. The change happened overnight, and may be undone if either Australia or Facebook backs down. The social media platform has effectively halted all posting of links from Australian news pages and stopped people in Australia from posting or viewing international news as well. Facebook’s “news ban” in response to Australia’s proposed media bargaining code, has been hard to miss if you’ve spent any time on social networks in the past day or so.